20 Things to Know Before Traveling to Morocco – From a USA Traveler
I am originally from the UK and have been living in Morocco since 2023. There are many things I wish I had known before diving into the bustling world of Moroccan taxis and the art of bargaining in the souks.
Morocco is a country that offers the full spectrum of life: the good, the bad, the challenging, and the absolutely breathtaking. For some travelers, Morocco can be a culture shock, but with some awareness and understanding, you can better appreciate its differences, form meaningful connections, and embrace the experience without trying to change it.
1. Keep Your Itinerary Flexible
While it’s great to research and plan ahead, Morocco is a country that thrives on spontaneity. Allow room in your itinerary for unexpected discoveries, last-minute opportunities, and recommendations from locals. Although pre-booking tours and activities is an option, many can be arranged just as easily once you arrive.
2. Hire Professional Guides
To get the most out of your experience, consider hiring a professional guide who speaks your language and has extensive local knowledge. For city tours, ask your accommodation for recommendations for licensed guides. If you’re interested in surfing, check the ISA’s directory of certified instructors. For hiking, such as climbing Mt. Toubkal, a licensed guide is mandatory—check with the Bureau des Guides.
3. Use Public Transport When Possible
Driving in Moroccan cities like Casablanca and Marrakech is best left to the locals. Fortunately, Morocco has a well-connected public transport system. The train network is excellent, and the Al Boraq high-speed train links Casablanca to Tangier. Comfortable and reliable buses connect even the smallest towns. To secure your preferred travel time, book train and bus tickets a day or two in advance.

4. Know the Road Rules
In Morocco, people drive on the right side of the road, and seatbelts are required—though some taxis may not have them. Car horns are used as a form of communication rather than aggression. Be prepared for pedestrians, bicycles, motorcycles, and even animals appearing suddenly on the roads. Avoid driving at night, as some vehicles lack proper lighting. Speed traps are common, and fines for violations typically range between Dh150 and Dh300 (US$15 to US$30), payable in cash.

5. Cash or Card? Be Prepared
The Moroccan dirham is a closed currency, meaning you can only exchange or withdraw it inside Morocco. While cards are widely accepted in cities and larger towns, cash is still necessary in rural areas and small establishments.

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6. Master the Art of Haggling
Haggling is part of Moroccan culture and should be seen as an enjoyable experience rather than a stressful one. For big purchases, do your research and have a fair price in mind. If a vendor asks you to name a price, ask about the materials, craftsmanship, and time it took to make the item. This helps ensure a fair deal for both parties.

7. Dress Code Varies by Location
When visiting religious sites like the Hassan II Mosque, both men and women must cover their shoulders and knees. In cities, modest clothing helps avoid unwanted attention. Beach attire, such as shorts, dresses, and bikinis, is acceptable at coastal resorts. Comfortable shoes and a scarf for covering up in conservative areas are recommended.

8. Ask Before Taking Photos
Always ask permission before photographing people in Morocco, as some may find it intrusive or expect a small tip. Never take photos of military or government buildings. Drone usage is strictly regulated and requires special permission.

9. Learn Some Local Phrases
Morocco has a mix of languages, including Arabic, French, Amazigh, and English. Don’t assume everyone will speak English, especially in rural areas. Apps like Google Translate can be helpful, but learning a few Arabic phrases will go a long way in showing respect and building connections with locals.
10. Respect Local Customs and Traditions
Morocco’s motto, “God, King, and Country,” is deeply ingrained in its culture. Islam is the state religion, and it’s illegal to speak disrespectfully about religion or the king. Non-Muslims are not permitted to enter mosques, with the exception of the Hassan II Mosque in Casablanca. Fridays are special, with businesses closing for midday prayers and family meals. Be mindful of these traditions, especially during Ramadan and Eid.
11. Marrakech Travel Tips
Marrakech is Morocco’s most visited city, so book entry tickets for major attractions like Jardin Majorelle and the Musée Yves Saint Laurent in advance. The medina comes alive around 5 p.m., but the city offers more than just its historic center—explore the modern Gueliz district, which is home to charming cafes, restaurants, and boutiques.
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12. Learn How to Handle Persistent Sellers
Ignore vendors if you’re not interested in their goods, as engaging with them may encourage persistence. If someone becomes too pushy, firmly saying “No, thank you” or simply walking away usually works. In cases of harassment, shouting “Police!” can quickly deter the behavior, especially in Marrakech, where undercover tourist police are present.
13. Alcohol Availability in Morocco
Although Morocco is a Muslim-majority country where alcohol is generally discouraged, it is legally available in licensed liquor stores, select supermarkets, bars, and hotels catering to tourists. Cities like Marrakech, Casablanca, and Fes have bars and upscale restaurants where alcohol is served, but outside major tourist hubs, finding alcohol can be challenging. Some high-end riads and international hotels offer wine, beer, and spirits, but many traditional Moroccan restaurants do not serve alcohol. During Ramadan, the sale of alcohol may be restricted or completely stopped in certain places. If you plan to purchase alcohol from supermarkets like Carrefour or Atacadao, note that alcohol sections might have separate entrances or restricted hours. Drinking in public spaces is frowned upon and can attract unwanted attention, so it’s best to consume alcohol discreetly in licensed establishments or private accommodations.
14. Eat with Your Right Hand
Eating with the right hand is a deep-rooted cultural norm in Morocco, as in many Islamic societies. The left hand is traditionally reserved for hygiene purposes, making it impolite to use it while eating, especially in communal settings. Many Moroccan dishes, such as tagines, couscous, and grilled meats, are eaten with bread instead of cutlery. You tear off a piece of bread and use it to scoop up food. When dining in a traditional Moroccan home or a local eatery, you might be invited to eat from a shared plate, following this custom. If you’re not comfortable eating with your hands, it’s acceptable to ask for a spoon or fork, particularly in tourist-friendly restaurants. Washing your hands before and after eating is an essential part of Moroccan dining etiquette, and many households and restaurants provide a small bowl of water for this purpose.
15. Embrace Getting Lost in Morocco’s Medinas
Morocco’s ancient medinas, particularly in cities like Fes, Marrakech, and Chefchaouen, are famous for their labyrinthine alleyways, bustling souks, and hidden courtyards. It’s easy to get lost, even with GPS, as some streets have no names, and maps often don’t account for narrow passages. However, getting lost can lead to some of the most authentic experiences, from discovering hidden cafes to stumbling upon traditional artisan workshops. If you need directions, locals are usually willing to help, though some might expect a small tip in return. Be cautious of unofficial guides who may try to lead you to a shop or ask for money. If you feel disoriented, head towards a main road or a landmark such as a mosque, as these can help you regain your bearings. For added security, take a picture of your riad or hotel’s location before heading out.

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16. Don’t Drink Tap Water in Morocco
Tap water in Morocco is not safe for drinking, as it may contain bacteria and parasites that can cause stomach issues for visitors. While locals often drink tap water without issues, tourists are advised to stick to bottled or filtered water. Most hotels, riads, and restaurants provide bottled water, and you can buy it at supermarkets and convenience stores. To minimize plastic waste, consider bringing a reusable bottle with a built-in filter, such as a LifeStraw or Grayl bottle, which can purify tap water. Additionally, avoid ice cubes in drinks unless you’re sure they are made from purified water. When brushing your teeth, use bottled or filtered water to be on the safe side.
17. Carry Tissues for Public Toilets
Public restrooms in Morocco, especially in markets, bus stations, and rural areas, often do not provide toilet paper. Carrying a small pack of tissues or wet wipes is highly recommended. Many public toilets also lack soap or hand dryers, so bringing a small bottle of hand sanitizer or antibacterial gel is useful. In some cases, restrooms require a small fee (usually around 1–2 dirhams) for maintenance, so having some loose change is helpful. Upscale restaurants, hotels, and shopping malls generally have well-maintained restrooms, but it’s always best to be prepared.
18. Be Mindful of Street Animals
Morocco has a large population of stray cats and dogs, particularly in medinas, marketplaces, and coastal towns. Many locals feed and care for these animals, but their health conditions can vary. While it may be tempting to give food to a stray cat at a restaurant, it’s best to avoid this, as it encourages begging behavior and can lead to hygiene issues. If you want to help, consider donating to local animal rescue organizations like SPANA Morocco, SFT Animal Sanctuary in Tangier, or Morocco Animal Aid in Agadir. Some rescues allow tourists to volunteer, providing a meaningful way to support animal welfare during your visit. If you see an injured animal, you can notify a local vet or a rescue group for assistance.

19. Be Cautious with Street Food
Morocco is known for its flavorful and affordable street food, such as grilled brochettes, harira soup, msemen (Moroccan pancakes), and snail soup. While street food is a great way to experience authentic flavors, it’s important to be cautious to avoid foodborne illnesses. Choose stalls that are busy with locals, as high customer turnover means fresher food. Opt for hot, freshly cooked items rather than pre-prepared foods that have been sitting out. Avoid raw salads and unpeeled fruits, as they may have been washed with tap water. If you have a sensitive stomach, start with simple dishes and gradually try more adventurous options. Some of the best places for safe and delicious street food include the Jemaa el-Fnaa square in Marrakech, the corniche in Casablanca, and local souks across the country.

20. Tipping Is Customary
Tipping is common in Morocco, and small gratuities are appreciated. In restaurants, rounding up the bill or leaving around 10% is standard. For small services like bag handling or taxi rides, tipping a few dirhams is polite.
By keeping these tips in mind, you’ll be better prepared to embrace the magic of Morocco while navigating its cultural nuances with ease. Enjoy your travels!