Discover the Beautiful Town of Sefrou – Hidden Gem of the Fès-Meknès Region
Explore the charming town of Sefrou, nestled in Morocco’s Fès-Meknès region. Discover its rich history, natural beauty, cherry festival, and authentic Moroccan culture.
Discover the Beautiful Town of Sefrou – Hidden Gem of the Fès-Meknès Region
Nestled at the foot of the Middle Atlas Mountains, just 30 kilometers southeast of the ancient city of Fez, lies the beautiful town of Sefrou. This hidden gem in the Fès-Meknès region of Morocco offers a unique blend of cultural heritage, natural beauty, and authentic Moroccan charm. Often overlooked by tourists, Sefrou is a perfect destination for those looking to experience Morocco beyond the bustling medinas and crowded souks.
A Town Rich in History and Culture
Sefrou has a fascinating history that dates back to pre-Islamic times. It was once a major hub for Jewish communities in Morocco, earning the nickname “Little Jerusalem.” The peaceful coexistence between Muslims and Jews in Sefrou over the centuries is a testament to the town’s spirit of tolerance and cultural diversity.
The old medina of Sefrou is a labyrinth of narrow streets, traditional houses, and bustling markets. Unlike the larger and more touristic medinas of Fez or Marrakech, Sefrou’s medina is quieter and more intimate, allowing visitors to explore at their own pace and connect with locals.
Nature and Outdoor Adventures
Sefrou is surrounded by breathtaking natural landscapes. The town sits on the Aggaï River, which runs through the medina and adds a serene ambiance to the area. Just outside the town, you’ll find Cascades de Sefrou, a beautiful waterfall ideal for picnics, photography, and a refreshing escape from the heat.
The nearby Middle Atlas Mountains offer excellent hiking opportunities, with scenic trails that pass through cedar forests, olive groves, and panoramic viewpoints. Nature lovers will appreciate the tranquility and unspoiled beauty of the region.

Escape the Bustle of Fez – Discover Sefrou in a Day
The Famous Cherry Festival of Sefrou
One of the most iconic events in Sefrou is the Cherry Festival (Festival des Cerises), held every June. This colorful festival has been celebrated since 1920 and is recognized by UNESCO as part of the Intangible Cultural Heritage of Humanity.
During the festival, the town comes alive with traditional music, dance, parades, and the crowning of the Cherry Queen. Local artisans display their crafts, and visitors can sample delicious cherry-based products, making it one of the most anticipated cultural events in the Fès-Meknès region.
Local Cuisine and Handicrafts
Sefrou’s local cuisine reflects its agricultural richness and cultural diversity. Visitors can enjoy traditional Moroccan dishes like tagine with prunes, couscous, and harira, often made with fresh, local ingredients. The weekly souks (markets) are a great place to find local produce, olives, spices, and handmade goods such as pottery, woven textiles, and leatherwork.
How to Get to Sefrou
Getting to Sefrou is easy, especially if you’re visiting Fez. Taxis and buses run regularly between the two cities, making it an ideal day trip or overnight excursion from Fez. The drive takes about 30–40 minutes, offering scenic views of the countryside.
Why Visit Sefrou?
Sefrou is perfect for travelers who want to explore authentic Moroccan culture without the crowds. It’s a town where history, nature, and tradition come together to create a truly memorable experience. Whether you’re wandering the medina, hiking to a waterfall, or dancing in the Cherry Festival, Sefrou offers something magical for every traveler.
Final Thoughts
Sefrou is more than just a town near Fez, it’s a window into the soul of Morocco. Its rich heritage, welcoming people, and stunning landscapes make it a must-visit destination in the Fès-Meknès region. If you’re planning a trip to Morocco, make sure to add Sefrou to your itinerary—you won’t regret it.