Things to Avoid for a Great Summer Holiday in Morocco

1. Avoid Traveling Without Climate Awareness

One of the most crucial mistakes travelers make when visiting Morocco in summer is underestimating the intensity of the heat. Morocco may be blessed with beautiful weather, but summer temperatures, especially from June to August, can soar well above 40°C (104°F), particularly in inland cities like Marrakech, Fes, and Ouarzazate, and even more so in the desert regions like Merzouga.

If you’re not prepared, the extreme heat can quickly turn your dream vacation into a draining ordeal. Coastal cities such as Essaouira, Agadir, and Tangier are far more pleasant during summer, thanks to the cool ocean breezes and milder climate. These are excellent alternatives if you’re looking to explore Morocco without battling relentless sun.

When planning your itinerary, pay attention to regional weather forecasts and altitude. Mountain towns like Ifrane or the High Atlas villages offer cooler escapes and scenic hiking opportunities during the summer months.

Pro Tip: Avoid long travel days across hot areas, and never rely solely on air-conditioned vehicles; breakdowns happen. Always carry plenty of water, wear sun-protective clothing, and plan your sightseeing for early mornings or late afternoons to beat the heat.

2. Avoid Peak Midday Outdoor Activities

In Morocco’s summer, the midday sun isn’t just strong; it’s often brutal. From around 12 PM to 4 PM, temperatures are at their highest, and the risk of heat exhaustion or sunstroke significantly increases, especially if you’re engaging in outdoor activities like walking tours, hiking, or exploring ancient ruins.

Many travelers make the mistake of packing their schedules too tightly, only to find themselves completely drained by lunchtime. The key to enjoying Morocco during summer is to work with the heat, not against it. Plan your more physically demanding activities in the early morning hours when it’s cooler, and reserve the hottest part of the day for rest, shaded cafés, or indoor attractions like museums, riads, or hammams.

If you’re visiting a city like Marrakech, this is the perfect window to retreat to a traditional courtyard riad with a cool drink and enjoy the quiet. In coastal towns, take advantage of this time to nap or enjoy a leisurely lunch under a shaded terrace with sea breezes.

Traveler’s Tip: Locals often take a break during this period; shops may close, streets may empty, so follow their rhythm. Use the midday downtime to relax, recharge, and avoid overheating.

3. Avoid Dressing Inappropriately

While Morocco is more liberal than some neighboring countries, it’s still a predominantly Muslim nation where modesty in dress is valued, especially in rural areas and during religious periods. Many travelers, unaware of these cultural norms, unintentionally dress in ways that may be seen as disrespectful or draw unwanted attention.

In the intense Moroccan summer heat, it’s tempting to wear shorts, tank tops, or revealing clothing. However, opting for light, loose-fitting, and modest attire is not only more culturally appropriate but also more practical for protecting your skin from the harsh sun. Linen shirts, cotton trousers, maxi dresses, and scarves are great options that strike a balance between comfort and respect.

When visiting religious sites like mosques (where entry is usually restricted to Muslims), or conservative towns and villages, both men and women should ensure their shoulders and knees are covered. Women may also want to carry a light scarf in case they feel the need to cover their head; even if it’s not required, it can offer protection from the sun and make you feel more comfortable in traditional settings.

Style Tip: You don’t have to sacrifice fashion for modesty. Moroccan souks are filled with beautiful local clothing, from embroidered kaftans to lightweight djellabas. Wearing them not only shows respect but also makes for unforgettable souvenirs.

4. Avoid Skipping Hydration and Sun Protection

The Moroccan summer sun is relentless, and dehydration can creep up on you faster than you think, especially when you’re busy exploring medinas, climbing desert dunes, or hiking in the Atlas Mountains. One of the easiest yet most dangerous mistakes you can make is underestimating the importance of proper hydration and sun care.

Always carry a refillable water bottle, or purchase sealed bottled water from trusted sources. Tap water is not recommended for drinking in many parts of Morocco, so sticking to bottled water is the safest option. If you’re going on long excursions, particularly in desert areas like Merzouga or Zagora — make sure your guide provides sufficient water supplies, or pack extras yourself.

Sun protection is equally critical. The high UV index means your skin can burn in minutes without proper defense. Apply a high-SPF sunscreen regularly, especially on your face, arms, neck, and shoulders. Don’t forget a wide-brimmed hat, UV-protective sunglasses, and breathable long-sleeved clothing to shield your skin from direct exposure.

Health Tip: Signs of dehydration include headache, dizziness, fatigue, and dry mouth. If you feel any of these symptoms, stop what you’re doing, get to shade, and hydrate immediately.

5. Avoid Unregulated Desert Tours

The Moroccan desert is one of the most magical experiences the country has to offer, but only if you choose the right way to experience it. One major mistake visitors make is booking unregulated or last-minute tours from unverified street vendors or online listings with no clear credentials. While these might appear cheaper, they often come with hidden risks, including lack of insurance, poorly maintained vehicles, untrained guides, and no safety protocols.

When heading into remote areas like the Sahara, especially Erg Chebbi near Merzouga or Erg Chigaga near M’Hamid, your safety and comfort depend on the professionalism of your tour operator. Reputable companies offer licensed drivers, air-conditioned 4x4s or minibuses, reliable accommodations, and proper desert camping gear. They also follow ethical practices, including fair treatment of camels and staff.

Before booking, research reviews, check for a professional website, verify if the agency is officially registered in Morocco, and ask questions about what is included. Be wary of vague answers, extreme discounts, or aggressive street sellers near Jemaa el-Fnaa or other tourist hubs.

Smart Tip: Book your desert tour in advance through trusted agencies, ideally those with good ratings on platforms like TripAdvisor or recommendations from verified travel blogs. This not only ensures your safety but gives you a far richer, more authentic desert experience.

6. Avoid Ignoring Ramadan and Local Holidays

Traveling to Morocco during Ramadan or on major Islamic holidays can be a fascinating cultural experience, but only if you’re aware of how these periods affect daily life. Many travelers arrive unaware of the profound impact these holy days have on everything from food service to transportation, and that lack of preparation can lead to frustration or confusion.

During Ramadan, which lasts about a month, Muslims fast from sunrise to sunset. As a result, many restaurants, cafés, and shops may open late, close early, or remain shut entirely during the day. Public transportation and tourist sites may operate on reduced hours. If you’re not aware of this ahead of time, you may find yourself wandering in the heat with nowhere to eat or rest.

It’s also important to show cultural sensitivity during Ramadan, avoid eating, drinking, or smoking in public during fasting hours, especially in rural or less-touristy areas. While some tourist-friendly zones may be more lenient, being respectful will always be appreciated.

Major holidays like Eid al-Fitr (marking the end of Ramadan) and Eid al-Adha (Feast of Sacrifice) can also affect travel plans. Buses and trains may be fully booked, and many businesses shut down as families gather to celebrate.

Cultural Tip: If your trip coincides with Ramadan, embrace the experience. Try breaking the fast with locals at sunset, enjoy special foods only served during this time, and witness the peaceful, communal side of Moroccan culture.

7. Avoid Street Food from Unclean Vendors

Tasting Moroccan street food is one of the most rewarding ways to experience local life, from sizzling brochettes to spicy merguez sausages, fresh msemen flatbreads, and irresistible snail soup. But in the scorching summer heat, food safety becomes a serious concern. Choosing the wrong vendor could lead to food poisoning, ruining days of your trip.

Not all street food is risky, but you need to be selective. Avoid stalls that look unsanitary, use uncovered or unrefrigerated ingredients, or have food sitting out in the sun. Vendors who lack a steady stream of local customers are often best avoided, locals usually know where it’s safe to eat.

Instead, look for busy stands with a high turnover of fresh food. Clean cooking surfaces, gloves or utensils used for handling food, and visible hygiene practices are good signs. Grilled meats should be cooked thoroughly and served hot, not reheated. Avoid raw salads or dairy-based sauces from street carts unless you’re confident about their freshness.

Foodie Tip: To enjoy Morocco’s street food safely, start with dishes that are cooked on the spot. Opt for grilled sardines in Essaouira, harira soup in Fes, or fresh tagine in a busy market eatery. Or better yet, join a guided food tour that takes you to trusted vendors.

9. Avoid Scams in Tourist Hotspots

Like many popular travel destinations, Morocco has its share of tourist scams, especially in busy cities like Marrakech, Fes, and Casablanca. While most locals are warm and welcoming, a small number of individuals may see tourists as easy targets, particularly during the crowded summer season when visitors are more likely to be disoriented or overheated.

One of the most common scams involves fake guides who approach you offering unsolicited help in the medina, only to demand money later. Others may lead you into shops or alleys, pretending it’s a shortcut, and pressure you to buy something or pay a “guidance fee.” Another classic is the overpriced taxi ride, many drivers won’t use the meter, especially in tourist zones, and will charge far more than locals pay.

You might also encounter henna scams, where a woman grabs your hand and starts drawing without your consent, then insists on payment, sometimes aggressively. Some souvenir vendors also try bait-and-switch tactics, quoting low prices then claiming a “misunderstanding” once you agree to buy.

Traveler’s Tip:

• Politely but firmly decline unsolicited help with a smile and a clear “Non, merci.”

• Use licensed guides booked through your riad or a trusted agency.

• Always agree on a taxi fare before getting in (or insist on the meter).

• Avoid showing large sums of cash in public.

• And when shopping, remember haggling is expected, but know when to walk away.

Being aware of these tricks will help you navigate Morocco’s bustling streets with confidence and avoid unnecessary stress.

10. Avoid Overpacking or Underpacking

Packing smart is essential for a comfortable and enjoyable summer holiday in Morocco. One common mistake travelers make is either bringing too much or too little, both of which can cause inconvenience and stress during your trip.

In summer, light, breathable clothing made from natural fabrics like cotton or linen is your best friend. Avoid heavy fabrics that trap heat or synthetic materials that don’t breathe well. Remember to pack modest clothing that covers shoulders and knees to respect local customs, but also bring a few comfortable outfits for lounging or beach days in coastal areas.

If you overpack bulky items or too many shoes, you’ll find yourself weighed down and frustrated, especially if you plan to travel between cities or take desert excursions. Conversely, underpacking essentials like sunscreen, a reusable water bottle, a hat, comfortable walking shoes, and a light scarf can leave you unprepared for Morocco’s sun, dust, and cultural expectations.

Packing Pro Tips:

• Include a pair of sandals or flip-flops for hammams and riads.

• Bring a lightweight jacket or shawl for cooler desert nights or mountain areas.

• Don’t forget chargers, power adapters (Morocco uses type C and E plugs), and a portable power bank.

• Consider packing electrolyte sachets or rehydration salts for hot days.

Packing thoughtfully will help you stay comfortable, respectful, and ready for all the diverse experiences Morocco has to offer.

11. Avoid Public Displays of Affection

Morocco is a socially conservative country where public displays of affection (PDA) are generally frowned upon, especially outside of the major tourist areas. While in many Western countries holding hands, hugging, or kissing in public is normal, in Morocco, such behaviors can attract unwanted attention or even cause discomfort among locals.

Couples traveling together should be mindful of their surroundings. In big cities like Marrakech or Casablanca, tourists may see more relaxed attitudes, but in rural towns, markets, and religious sites, it’s best to keep affection private. Even simple acts like holding hands can sometimes raise eyebrows.

Being respectful of local customs not only helps you avoid awkward situations but also shows your appreciation for Moroccan culture. When in doubt, observe how locals behave and follow their lead.

Travel Tip: If you’re visiting Morocco with your partner, save romantic moments for private settings such as your riad, hotel, or secluded natural spots. This ensures you enjoy your time without cultural misunderstandings.

Conclusion

Summer in Morocco offers an unforgettable blend of vibrant culture, stunning landscapes, and warm hospitality. However, to make the most of your holiday, it’s essential to be aware of certain pitfalls that can easily spoil your experience. From respecting local customs in how you dress and behave, to carefully planning your activities around the intense heat, and choosing trusted guides and vendors, avoiding these common mistakes will help you enjoy Morocco safely and comfortably.

By traveling thoughtfully and staying informed, you’ll not only protect your health and well-being but also deepen your connection with Morocco’s rich traditions and welcoming people. So pack smart, stay hydrated, be respectful, and get ready for a summer adventure full of discovery, beauty, and unforgettable memories.